Farthinghoe Fine Wine Ltd Privacy Policy

Farthinghoe Fine Wine Ltd is strongly committed to protecting your privacy and complying with your preferences.  Both personal and non-personal information collected is safeguarded according to the requirements of the General Data Protection Regulations (GDPR).  We have always had a robust and effective data protection program in place which complies with existing laws and abides by the principles of data protection.

Our Commitment

  • Your information will not be shared, rented or sold to any third party
  • We use up-to-date security measures to protect your information from unauthorised users
  • We give you the opportunity to control the information you share with us (opt-out)

Farthinghoe Fine Wine Ltd is committed to processing data in accordance with its responsibilities under the GDPR.

Article 5 of the GDPR requires that personal data shall be:

  • (a) processed lawfully, fairly and in a transparent manner in relation to individuals (‘lawfulness, fairness and transparency’
  • (b) collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes; further processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes shall not be considered to be incompatible with the initial purposes (‘purpose limitation’)
  • (c) adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed (‘data minimisation’)
  • (d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’)
  • (e) kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed; personal data may be stored for longer periods insofar as the personal data will be processed solely for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes subject to implementation of the appropriate technical and organisational measures required by the GDPR in order to safeguard the rights and freedoms of individuals (‘storage limitation’)
  • (f) processed in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical or organisational measures (‘integrity and confidentiality’).”


We will clearly inform you when information that personally identifies you (personal information) is asked for and you will have the choice to provide it or not. Typically, this information is requested when you subscribe to product updates, marketing offers and other online services.


We use your personal information for the following purposes:

  • To provide you with information that will allow you to use our services
  • To act upon your service requests, process orders, complete deliveries
  • To automatically customise documents with your information
  • To alert you of any marketing offers, software updates and any other services from Farthinghoe Fine Wine Ltd

We may collect your email address when you contact us in order to send out informational communications about our services and promotional offers.

We may also collect your name, address, contact telephone numbers in order to open a billing account, process orders and deliveries.  We may collect third party contact details and addresses for deliveries to alternative locations.


When you provide your personal information, you consent that it can be used for the above purposes and that Farthinghoe Fine Wine Ltd is an authorised holder of such information. If you choose not to provide personal information, you can still access our website but not be able to receive additional services or access certain areas that require registration.  When opening a billing account, you are providing your consent to occasionally receive information from us.  In all communication from us you will have the opportunity to unsubscribe; alternatively, you may contact us via telephone or post to express your preferences.

Access to your information

You are entitled to review the personal information you have provided us to ensure it is always accurate and up to date. To review or update your information please make a request through our offices.

Security of information

Farthinghoe Fine Wine Ltd is strongly committed to protecting your information and ensuring your preferences are honoured. We have strong security measures in place to protect your information from loss, misuse, unauthorised access, disclosure, alteration or destruction.  All sensitive data is stored behind multiple firewalls on secure servers and restricted employee access.

We guarantee that all e-commerce transactions follow the latest security measures and use the best available technologies.  Secure Sockets Layer (SSL) technology is employed when you place online orders or transmit sensitive information. SSL is one of the safest methods of passing information over the internet.

Retention of information

We retain information as long as it is necessary to provide the services requested by you and others, subject to any legal obligations to further retain such information.  Information associated with your account will generally be kept until it is no longer necessary to provide the services or until you request us to delete it or your account is closed, whichever comes first.  Additionally, we may retain information from closed accounts to comply with the law, prevent fraud, resolve disputes, troubleshoot problems, assist with investigation, enforce the Terms of Use, and take other actions permitted by law.  The information we retain will be handled in accordance with the Privacy Policy.  Finally, your data could also be stored for sales statistical purposes.

EU and EEA Users’ Rights

If you are habitually located in the European Union or European Economic Area, you have the rights to access, rectify or erase your information as well as the right to restrict and object to certain processing of your information.  Some of these rights apply generally however certain rights apply only in specific limited circumstances, as described below:

You have the right to access your personal data and, if necessary, have it amended, restricted or deleted.  In certain instances, you may have the right to the portability of your data.  You can ask us to not send marketing communications and not to use your personal data when we carry out profiling for direct marketing purposes.  You can opt out of receiving email marketing communications by following the opt-out instructions provided in those emails. Transactional account messages will be unaffected if you opt-out from marketing communications.

What we do with your information

Your information is only shared with appropriate third parties, such as couriers in order to complete the services you have requested.  Inside the company, your information is stored securely behind firewalls on secure servers with restricted user access.

When you register to our website, you are asked to provide contact information, including a valid email address.  We use this email address which is also held on your account to send you updates about Farthinghoe Fine Wine Ltd, order confirmation, invoices, statements, delivery information and information about our services.  When making payment we will ask for your credit/debit card number and billing address and will only use this information to process your payment. With your consent, we will hold your encrypted card details for future payments.  This consent can be amended at your request.

We may occasionally require the help of other companies to provide limited services on our behalf, such as delivery, shipping, event registrations.  We will only provide the information required for such services to be performed; these service providers are bound by strict privacy policies and are prohibited from using your information for any other purpose.

In extremely rare instances, Farthinghoe Fine Wine Ltd may disclose your personal information, without notice and only if required to do so by law or in the good faith that such action is necessary to:

  • conform to the law or comply with legal processes served on our company or site
  • protect and defend the rights or property of our company and its family of websites and properties
  • act in urgent circumstances to protect the personal safety of users of Farthinghoe Fine Wine Ltd, its websites or the public

How to opt-out

We provide you with the opportunity to opt-out from receiving updates on our services and products and other communications from you.  You can opt-out by clicking on the link provided in our electronic mailings or by contacting us at the address at the bottom of this page.

Does Farthinghoe Fine Wine Ltd’s Privacy Policy apply to linked websites?

Our Privacy Policy applies solely to information collected on our website or through other contact methods.  We are not responsible for the actions of any third parties, including their privacy practices and any content posted on their websites.  We encourage you to review their privacy policies to learn more about what, why and how they collect and use personal information.  We adhere to recognised standards to secure all personal information in our possession and to secure it from unauthorised access.

Changes to this policy

If we make changes to our Privacy Policy, we will post these changes here so that you are always aware of what information we collect, how we use it and under what circumstances, if any, we disclose it.  If at any point we decide to use your information in a manner different from that stated at the time it was collected, we will notify you by email.

Enforcement of policy

If for some reason you believe Farthinghoe Fine Wine Ltd has not adhered to these principles, please notify us and we will do our best to make prompt corrections and amendments.

Questions or comments

If you have any questions or comments about this privacy policy, please email or write to us at:

Farthinghoe Fine Wine Ltd
21 Whittall Street
King’s Sutton
OX17 3RD
Email: info@farthinghoe.com

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set analytics cookies that help us make improvements by measuring how you use the site. These will be set only if you accept.

For more detailed information about the cookies we use, see our Cookies page. Cookie Control Link Icon

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.