EN PRIMEUR CAMPAIGNS

En Primeur is the opportunity to purchase fine wine before it has been bottled and released to the wider market. Originating in Bordeaux, this long-established tradition allows collectors to secure wines while they are still maturing in barrel at the château or domaine – typically offered in the spring or summer following harvest.

Wines purchased En Primeur are sold In Bond and by the case, at the first release price set by the producer. Bottling and shipment usually follow 12 to 18 months later, at which point clients can either take delivery (with duty and VAT payable) or opt for professional bonded storage.

Buying En Primeur gives you early access to limited-production wines – many of which become highly sought after and far harder to find later. It’s often a cost-effective way to secure them, with release prices typically lower than their eventual market value.

Your wines are stored in pristine conditions from barrel to bottle, and you have the option to keep them under bond – preserving both quality and tax efficiency. For those building a fine wine portfolio, En Primeur offers the chance to secure the wines you want, in full unmixed cases, direct from the source.

There’s also something uniquely rewarding about following a wine’s journey from barrel to glass. Investing in a particular producer or vintage creates a lasting connection, adding meaning and depth to every bottle opened.